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Zoom Pro

Zoom Pro is speculative design project that rethinks the possibilities of a phone's camera. Using pogo pins, the Zoom Pro utilizes external lenses to maximize the capabilities of the camera.

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Purpose

The purpose of this project was to refine CAD skills and experiment with CMF using KeyShot

91% of people take photos with smartphones.
in 2022

according to passport-photo.com

86% of Americans consider camera quality when purchasing a new phone.
in 2022

according to ranktracker.com

Most phone cameras utilize digital zoom in order to zoom in closer for a photo. This leads to grainy, pixelated, and blurry photos.

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Due to the size of a phone, camera sensors can only get so large, limiting the amount of light and detail in a phone's camera sensor.

How can we improve the image quality of smartphone cameras externally without sacrificing portability or ease of use?

Concept

A phone that utilizes pogo pings to allow for multiple lens extensions to be attached to the main camera. These lenses can provide wide-angle, macro, or zoom lenses without the loss of quality.

Solidworks

Utilizing various modeling tools in SolidWorks to effectively model features of the phone design.

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KeyShot

Using KeyShot to render realistic photos, and communicate design through hero shots.

CMF

Experimentation with color to determine how it affects the user's perception of a product's quality and value. Using KeyShot to find colors that work well with various materials and lighting conditions.

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